Recycling paper industry: Analysis of raw material consumption in Indonesia

The recycling paper industry has a good potential market. used recycled such as Old Corrugated Containers (OCC), Newspaper (ONP), mixed waste paper, and Sorted White Ledger (SWL) raw material. In Indonesia, commonly, the got material of about 50% by importing. government provides regulation to ensure sustainability industrial activity, that is process importing internal increase local materials. objectives research were study chosen for analyze positioning strategy consumption in Indonesia. This qualitative description method Analytical Hierarchy Process (AHP) Strength Weakness Opportunities Threat (SWOT) analysis. data obtained from questionnaire distributed industry, researcher, relevant agencies. Based on AHP, strength criteria choose availability with values 0.323 0.243; alternative import. result SWOT analysis, an Internal Factor Analysis Strategy (IFAS) 0.05, External (EFAS) - 0.03. That showed quadrant matrix, position coordinate point IFAS EFAS II. means diversification. government, agencies corporate collecting rate paper.